Sanders Media

Wikipedia defines RSS as (most commonly translated as “Really Simple Syndication”) a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. In this day of constant status updates, the RSS feed can be used to spread your message across multiple platforms (Facebook, Twitter, etc.) quickly.

My first introduction to the concept of RSS came from my use of Google Reader to pull all of the content I wanted to read into one place. I could check the sports pages, world news and weather in one place. I now use RSS to feed this blog to Facebook. Twitterfeed uses my RSS to post links to this blog on Twitter.

I have a client who uses a template service for her website. She posts quite a bit to the blog portion of her site, but the template service does not provide an RSS feed for the blog. This makes it impossible to effectively spread her posts across multiple platforms. Due to SEO concerns, she can’t simply re-post in each place.

Make sure your website has an RSS feed. It will improve your branding, and spread your message.