I am making some changes to my websites in the coming weeks. I am shifting my business over to my new company, Nerdy Work. Sanders Media will remain as a tech talk blog. I will also be blogging over at Nerdy Work.
I hope you enjoy the coming changes. I look forward to serving you.
TrackbackWhenever someone contracts me to build their website, they often don’t have an idea what they want. Here are some things to think about.
Who do you want to attract? Think about who your best customers are. Your site should cater to them. A good example would be MySpace and LinkedIn. They cater to two completely different demographics. As a result, their sites are designed and arranged accordingly.
How are you going to use the website? Some companies don’t need their website to generate leads. The site is a brochure for their expertise. Other companies rely heavily on online leads. They need their website to attract customers. In other words, the website is part of their sales force.
How will a website advance your company’s goals? Websites won’t reach their full potential when companies don’t think through the process. You must decide how you want it to integrate with your overall company mission.
If you take the time to prepare, a website can be one of your best investments.
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