Sanders Media

I know everyone mentions the tough economic times ad nauseum. Still, the fact of the matter is we are facing serious problems brought on by the current economic realities. Businesses are having to cut expenses just to survive.

The first expense usually cut is marketing. Most experts agree that this is the wrong strategy. You need your marketing to thrive in this economy. While I am not suggesting you refrain from assessing your spending, I do think you need to keep a strong marketing campaign. Your brand is important, and you have to keep nurturing it.

One bright spot in this economy is it is forcing all of us to be creative and efficient with our spending. I feel businesses that survive will be stronger. They will have learned valuable lessons about profit maximizing strategies.

Favicons are the small icons that sit in the toolbar of your web browser. They are also one of the more overlooked elements of web design. They fall below most people’s radar, but are noticeable when when they are present. If you have bookmark folders with several bookmarks, you know which sites have favicons.

These little icons are a great way to help market your site. Whenever someone bookmarks your site, it will stand out. Favicons are only 16×16, but pack a big punch in helping your site look professional.