Sanders Media

Web designers, and their clients, have a natural fear of a browser’s back button. That fear can be legitimate. If people press the back button, they will leave and not see your content.

Some designers have gone to great lengths to prevent this. They’ve disabled the browser navigation, so people can’t use the back button. This is not a good thing. Actually, it angers the individual, and practically assures the person won’t come back to your site.

The best thing is to use it to your advantage. Place your branding near the back button. The user will see that image last. Make that area clickable. Definitely make your logo clickable. Finally, check your server logs to see where they came from. This can better give you the ability to tailor your content by showing you what they are viewing.